Differences in Selling Products and Services
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller amounts to consumers for a profit.
Retailers typically buy goods in large quantities from manufacturers or wholesalers and then sell them in smaller amounts to consumers.
Here are some key aspects of product retailing:
- Sales channels: Retail transactions can take place through a variety of channels, including physical stores, online, direct sales, or mail.
- Supply chain: The supply chain explains the retail distribution process, which involves manufacturers, wholesalers, and retailers.
- Retailer: A retailer is a person or business that purchases goods from a manufacturer or wholesaler and sells them to consumers.
- Pricing: Retailers use pricing psychology principles, such as charm pricing, anchoring, and scarcity, to influence consumer behavior and perception.
- Big-box stores: Big-box stores are major retailers that specialize in one product category, such as electronics.
Service Advantages
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