VATPI's Concepts of Product Sharing
There are multiple matches for product sharing, including a marketing strategy, a distribution method, and a time-sharing option:
Marketing Strategy
A strategy encouraging customers to share a product with their friends can increase engagement and word-of-mouth sales.
Way to Distribute Products
A way for sales or partner organizations to distribute large numbers of products to sales channels. The products remain in the parent organization’s master repository, and channels can choose to activate all or some of the shared products.
Allows Customers to Use a Physical Product
A service that allows customers to use a physical product, such as a house or car, over a contract period. This is different from traditional ownership, leasing, or rental options.
Way to share product information
A term that refers to everything a company does to make its products and services known to its target audience. This can include training employees on product features or sharing product information with customers.
The framework of Standards for Organizing Products
A free framework of standards that can be used by any business to organize any product.